PI LAW NEWS

Peter Geisheker Author BIO
Peter Geisheker is the Founder and CEO of The Geisheker Group, Inc., a Fractional CMO marketing services agency he established in 2002. For more than two decades, he has specialized in building high-volume lead generation and case acquisition programs for personal injury law firms across the United States.
As a personal injury marketing strategist, Peter works closely with contingency-based law firms to design intake systems, qualification frameworks, and data-driven acquisition campaigns focused on motor vehicle accidents, catastrophic injuries, wrongful death, and other serious injury claims. His firm has helped develop programs that generate substantial case volume nationwide, providing extensive exposure to how injury claims are screened, evaluated, and pursued.
Over the past 20+ years, Peter has observed the evolution of legal advertising from traditional media to modern performance-based digital systems, giving him unique insight into the business, structural, and economic realities of personal injury litigation.
His writing focuses on helping injured individuals better understand how personal injury claims are assessed, what factors influence case value, and why experienced legal representation matters. Articles are supported by publicly available statutes, court decisions, regulatory guidance, and authoritative medical sources.
Peter is not a practicing attorney. The information published on this site is provided for educational purposes only and does not constitute legal advice.
Editorial Standards:
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Articles are created using a structured research process.
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Content may use editorial tools to assist with drafting.
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All information is reviewed for accuracy.
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Sources are cited.
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No legal advice is given.
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Readers should consult a licensed attorney.